TOMMY HILFIGER’S BET ON INSTANT GRATIFICATION IS PAYING OFF

TOMMY HILFIGER’S BET ON INSTANT GRATIFICATION IS PAYING OFF. Like the previous three collections, all of the clothes shown in Milan were instantly available as part of Tommy Now, the company’s “see now, buy now” initiative, which erases the standard six-month wait between the runway and retail and allows for something rare: instant gratification. [BLOOMBERG]

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