THE 2012 OLYMPIC AD RUSH BEGINS

British Airways has officially kicked off it’s $64 million sponsorship of the 2012 London Olympic Games. The focus will be on national print media and online advertising with no television buy. The shot above features aspiring UK Olympic sailor Ben Ainslie. Let’s hope he makes the team. It’s only a matter a time before NBC starts pounding us with wispy, emotionally charged TV spots. For more details on BA’s plans, check out the Guardian UK website.

Category: Media.

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