DOCKERS KHAKI RULES

 

I recently helped style a special advertising section for Dockers, titled “Khaki Rules,” featured in the April issue of GQ that just hit newsstands. We started by picking out our favorite khakis – a cross section of important styles, including the Alpha, an all-time favorite. In the past, a project like this would end with photographs in the magazine. Now, seemingly every program includes live special events, creative social media extensions, and additional customized content. For Dockers, that included a behind the scenes video shown below, that can be played directly on your smart phone by simply viewing the ad in the magazine and snapping a pic using the “GQ Live” app.

 

 

Virtually every ad in the magazine is click-able, and the technology recognizes the image without the need for an ugly bar code or website address. To bring the section to life further, Dockers is parking a smartly styled Airstream in Philadelphia and Chicago this month, where I will be on hand to provide style advice. Here are a few pages from the section: (more…)

7 FOR ALL MANKIND PARTY

I’ll be at the 7 For All Mankind shop in Soho on Wednesday, November 2nd for a holiday event. Stop by if you’re in town and pick up a few gifts, have a cocktail and view their denim collection. RSVP to: rsvp3@gq.com

UP TO 703,998 VIEWS!

 

I shot this video about 5 years ago for the how-to website Howdini and it’s up to 703, 998 page views on YouTube. I did this kinda on a whim and it’s crazy to see the traffic. I’m sporting a semi-mullet and a bad fitting dress shirt but otherwise think it came out ok. There are 264 comments, mostly positive that make me feel good like: “saved my life for my prom!!…thank you so much!!!!!” from chadywood, or “After 3 videos… THIS IS THE ONE. Thanks… the wedding is in 4 hours” from durero. Then there are the negative ones: (more…)

BURBERRY EVENT NYC

 

On Wednesday, October 5th, Burberry is having a launch party to celebrate their new menswear Brit Shop at Bloomingdale’s 59th Street. I’ll be there for the 6-8pm event to help guys shop, so please stop in and say hello and have a drink if you’re in town. It’s a great time to check out the impressive fall collection and see the new shop concept. RSVP to: 212.705.2175. Cheers.

FALL PROJECT WITH BANANA REPUBLIC

 

If you’re looking to add a few key items to your wardrobe this season, take a look at “The Fall 5,” a story I recently did in collaboration with Banana Republic. I’m very happy with how it came out and it always helps to be able to work with such an iconic American brand. The incredibly comfortable camel sweater was my favorite piece – it’s no surprise that it’s all but sold out (unless you’re an XXL.) The process started in August (more…)

SUMMER COLLABORATION WITH SPERRY

Take a look at this recent project for Sperry Top-Sider. The goal was to highlight 7 key styles from their men’s collection. I found items at home that helped tell the story of each shoe, from the classic CVO that you’d wear on a boat, to a beautiful red suede lace up for trips abroad. I’m happy with how it came out, you can flip through each page to see how we brought the 7 styles to life. Now living on the home page of the Sperry website. The dark gray authentic original on the last slide for City Touring are my favorite. Here are the pics:  (more…)

STYLING: BRIAN SMITH

BrianSmith

If you’re a fan of the SYFY network, you will recognize Brian as 1st Lt. Matthew Scott from the series Stargate Universe, the networks breadwinner.

Brian needed items for an upcoming press trip to London.  Knowing that he didn’t have an extensive wardrobe, we focused on a few basics.  We met at one of my favorite stores in New York, Theory, on Gansevoort Street in the Meatpacking district.  I love Theory because the clothing always has an impeccable, precise cut, isn’t over-the-top and is moderately priced.  (Sports jackets are $495 for example.)

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Brian looked great in both a navy and light gray suit but we decided on the light gray because it looked less formal and had a slight texture to it, almost a sheen that gave it a Rat Pack appeal.

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Theory’s suit jackets are cut to work on their own, so you can wear them as a sports jacket with jeans for less formal occasions, or as a suit for the office.  We found a beautiful pale pink dress shirt and charcoal thin gray tie that brought it all together and looked fresh.  Notice the proportion of the dress shirt collar, the width of the tie and how they work together with the thinner and more modern looking lapel of the jacket.

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Since Brian was heading to London, he needed a sharp layered look, a bit preppy for day or night.  We found a navy cashmere lightweight v-neck sweater for added style, and warmth.  In order for it to look less structured, we left the top button of the dress shirt unbuttoned, let the tie hang a little loose and turned the collar up on the jacket in anticipation of London’s cold and damp winter weather.

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A good shopping trip.  You can see Brian needed a little help : ) Picture taken by the fabulous Alexa Geovanos of Theory who caught the reflection in the window of one of New York’s best restaurants, Pastis.

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