GQ and star photographer Ben Watts took over Milk Studios recently for a party celebrating the World Cup. Watts’ signature style of featuring beautiful models having the time of their lives in far off destinations looks like a smoking hot travel journal – enviable getaways that happen only in print. Milk Studios sits firmly at the center of the action, led by Mazdack Rassi, a talented creative who happens to be one of the nicest guys in an industry not really known for warmth and generosity. It’s refreshing, and that energy flows into everything Milk does, the parties, the big name events, the off-Broadway BBQ’s. The line of celebrities, models and fashion insiders in attendance points to (more…)



If you’re in the market for a new spring suit, please come by our GQ + Bloomingdale’s event this Thursday night, March 13th, 5-8pm at Bloomingdale’s 59th Street. There will be heavy discounts, tasty cocktails and GQ stylists on hand to help out. RSVP to Make sure to say hi if you make it.






If you’re in New York City this weekend, December 13-15th, stop by the Capsule Market Square pop-up shop at 82 Mercer Street in Soho. They’ll be featuring 100+ great brands, including Billy Reid, Mark McNairy, Armor Lux and one of my favorite new Swedish brands Stutterheim. I’ll be showing my Fahlgren winter collection of ski sweaters, scarves and ties. Please make sure to say hi if you make it. It kicks off tonight 4-9pm, and continues through Sunday.



Shinola is a great brand to know. Embracing Detroit’s industrial spirit, they proudly manufacture bicycles, leather goods and watches in America. Their one-of-a-kind watch factory is housed inside Detroit’s historic Argonaut building. My top item from their collection of leather goods is the iPad Mini journal cover in bright green featured above, stitched in Ste. Genevieve, Missouri. You can pick one up for $125 on the Shinola website. And if you’d like to see their beautifully crafted goods first-hand, GQ is hosting a party at their shop in Detroit on Thursday, November 7th, from 6-8pm. Please stop by if you happen to be in the neighborhood.




The twice annual (Capsule) menswear trade show kicks off tomorrow, Monday, July 22nd at Basketball City on the lower east side. It’s a cool, vast space, packed with 200+ brands, from new-comers to established old timers. The team at (Capsule) does a great job editing the mix of labels, so it feels less like a pushy trade show and more like a collective of talented designers trying to find their niche. Buyers, editors and top retailers from across the country will descend on New York this week to walk (Capsule), the competing Project Show and several others. I’m excited to be showing my new Spring 2014 tie collection, along with a few winter items available for the upcoming season. Keep an eye on their smartly curated blog to get a vibe on the show, you might just  spot a few things coming soon to a store near you.



By Leo Parker.

The luxury watch industry is home to many events each year but very few, potentially none, have the same gravitas as the prestigious BaselWorld event held in the spiritual home of watchmaking, Switzerland. The event serves as an opportunity for the world’s premier watch brands to showcase what they’ve got in store for us all over the next 12 months or so and, safe to say, the likes of Breitling, Hublot, IWC and Rolex have got some mightily impressive timepieces up their sleeves for the remainder of 2013. The event doesn’t officially start until tomorrow, April 25th, but thanks to the The Watch Gallery, the UK’s top watch retailer, we gained access to the official press day today before the public were allowed in. Here are a few of the highlights: (more…)



I recently helped style a special advertising section for Dockers, titled “Khaki Rules,” featured in the April issue of GQ that just hit newsstands. We started by picking out our favorite khakis – a cross section of important styles, including the Alpha, an all-time favorite. In the past, a project like this would end with photographs in the magazine. Now, seemingly every program includes live special events, creative social media extensions, and additional customized content. For Dockers, that included a behind the scenes video shown below, that can be played directly on your smart phone by simply viewing the ad in the magazine and snapping a pic using the “GQ Live” app.



Virtually every ad in the magazine is click-able, and the technology recognizes the image without the need for an ugly bar code or website address. To bring the section to life further, Dockers is parking a smartly styled Airstream in Philadelphia and Chicago this month, where I will be on hand to provide style advice. Here are a few pages from the section: (more…)


Pitti Immagine Uomo kicked off on Tuesday, January 8th in Florence, Italy. This season marks the 83rd Pitti, which continues to grow in stature as brands eschew the major runway shows of New York, Milan and Paris, instead opting for presentations in a city known for it’s creativity, opulence, and rich history. The traditional fashion show seems a bit passe at the moment, unless you happen to score an invitation to Prada, with it’s ever-evolving grand themes, notable models, use of multimedia and thumping soundtracks. For Woolrich John Rich & Bros. this season focuses on two concepts: Town & Mountain. Some highlights shown above, including the Loden Arctic Parka, a perfectly tailored peacoat, and a trim turtleneck layered under a sport jacket that would look right at home in any winter ski town. More highlights: (more…)


Today marks the launch of the collaboration between the Gap and GQ’s 5 Best New Menswear Designers: Ian Velardi, BLK DNM, Saturdays Surf, Todd Snyder and Mark McNairy – at select stores nationwide.  If you can’t make it to a shop, here’s a link to the website where the collection is carried. Everything is pretty awesome and there are some real bright spots, including perfectly tailored khakis from Saturdays Surf and a sharp looking jacket from Ovadia & Sons. Just beware that it has a slight Moncler-like shine to it. In past projects, the best new designers have worked on a capsule collection with Bloomingdale’s to great affect – but this marks a more democratic approach with lower prices and wider availability.



The past few days have seen some of the best menswear trade shows take place in New York City, highlighting the upcoming Spring 2013 collections. Perhaps the coolest, Capsule, took over Basketball City, a vast space on the Lower East Side that was a big step up from last season’s location on Washington street. The talented people in charge, led by Christopher Corrado of BPMW, really know how to nail the brand mix by bringing together tried and true labels like Billy Reid and Mark McNairy while adding fresh newcomers like Stutterheim out of Stockholm and Arpenteur out of France. I spent an hour walking the floor yesterday speaking with designers and snapping pictures of my favorite items. Here’s what to look for next Spring: (more…)



Here is the full Prada Uomo Spring/Summer 2013 show, from this past weekend, one of the first to show in Milan.


If you’re tired and bored of your typical dress shirt and tie daily uniform, these portraits from last night’s Gucci & GQ event in Atlanta might provide a bit of inspiration. Sophisticated, daring, unique, with graphic color, contrasting patterns, homemade bow ties, sparkling tie pins and perhaps my favorite, a small badge written in Japanese that translated to “I Love Kyoto” – the exclusive city and hub of luxury in Japan. The new dandy is alive and doing quite well in Atlanta. Here are the close ups: (more…)


The first ever London Collections: Men, will take place on June 15th-17th. Here’s a kick-off video featuring some of the biggest names in the industry: GQ UK’s Editor Dylan Jones,’s Tim Blanks, Topman designer Gordon Richardson and Mr. Porter’s Jeremy Langmead, who remarked “There’s no doubt that menswear and the menswear industry is growing at an extraordinary speed.”


It’s a party! I’ll be at Bloomingdale’s 59th Street from 5-9pm tonight for our GQ Spring suiting event. Please stop by for some style advice, have a few drinks and receive a great discount. Make sure to say hello if you make it.


If you haven’t noticed, men’s grooming powerhouse Gillette has been quietly making inroads this past week amongst industry creatives and top designers. It’s a smart move for a brand that has primarily used celebrity athletes to define it’s public image. Coinciding with the launch of their new Prostyler, Gillette is a lead sponsor of the MADE fashion shows at Milk Studios, directly supporting 10 established, and up-and-coming designers: Tim Hamilton, Anthony Azzuolo, Carlos Campos, Simon Spurr, Assembly, Public School, Oumlil, Number: Lab, Patrik Ervell and Band of Outsiders. It’s a big shift for Gillette and shows how much confidence they have in the Prostyler, a product that has both an electric trimmer for styling and a traditional 5 blade attachment for wet shaving. Their national ad campaign is also refreshingly and decidedly different, featuring Gael Garcia Bernal, Adrian Brody and Andre 3000 looking super stylish and laid back. (more…)


Yesterday PROJECT Las Vegas kicked off what marks the final stop along the Fall 2012 menswear retail trade show calendar. What was once an after-thought presentation of little known brands has become a must-stop for editors, retailers, and apparently celebrities, with Pharrell Williams making a surprise appearance yesterday. At the helm of PROJECT is the always energetic and buttoned-up Andrew Pollard, who, in just a few short years since taking over, has made PROJECT a creative force in the industry and launching pad for emerging brands. I spoke to him about his vision, the resurgence, and what brands we should be looking out for.


First off what are a few of the brands that are showing at Project that we may not know of yet but will be hearing a lot of in the future?

I’d say look out for Comune, Presidents, Insubordinate Lads, Johnny Love, Simon Miller, Wolsey, Number: Lab, Volta and TheMADLEY. (more…)


Of all the highly publicized designer collaborations H&M has been rolling out over the past decade, their partnership with David Beckham is certainly one of the smartest. Underwear is such a natural extension of his brand and it’s refreshing to see them focus on one category, and do it well. Beckham is also the ideal spokesperson; a celebrity on a truly global level. It will be interesting to see how they sell in America, will men care if their boxers are branded with the name of another guy? The undisputed leader, Calvin Klein, is (more…)


If you’d like to expand your knowledge on the world of menswear, a good place to start is by simply familiarizing yourself with the industry calendar. There are key dates throughout the year that shape and define the fashion landscape and one of the biggest, and perhaps most prestigious, begins today, January 10th, 2012 in Florence, Italy: Pitti Immagine Uomo. Uomo = Men’s, #81 – the 81st showing of the impressive retail trade show. Although calling it a trade show doesn’t really do Pitti justice – it’s more of a finely-tuned art exhibit than a jumble of overzealous brands and tacky booths. For three days Florence (more…)


I’ll be at the 7 For All Mankind shop in Soho on Wednesday, November 2nd for a holiday event. Stop by if you’re in town and pick up a few gifts, have a cocktail and view their denim collection. RSVP to:


This past week Reyn Spooner held a press event in Manhattan to debut their Spring Summer 2012 collection. Reyn Spooner began way back in 1959 as a traditional men’s haberdashery in Waikiki, known then affectionately as “the Brooks Brothers of the Pacific.” Today the collection consists of bold patterns, iconic prints and killer board shorts that strike just the right balance between wear-ability and the spirit of Hawaiian surf culture. Under the (more…)


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