ANSEL ELGORT FOR PRADA

 

Ansel Elgort for Prada shot by photographer Craig McDean in London. Fellow actors Milers Teller, Jack O’Connell and Ethan Hawk round out the Spring/Summer 2015 campaign.

PRADA FALL/WINTER 14

 

The Prada Fall/Winter 2014 menswear campaign, shot by Annie Leibovitz on the coast of England, featuring actor James McAvoy. It will surely compete for best campaign of the season when all’s said and done.

 

 

 

 

 

 

IT WILL NOT ALWAYS BE SUMMER


 

Creating short films to promote clothing brands is nothing new but this film by Ryan Hope, “It Will Not Always Be Summer” takes the genre entirely to a new level. Shot for River Island, a UK based fashion label, the film marks the launch of their new collection in collaboration with designer William Tempest. Director Ryan Hope is part of the incredibly talented White Lodge agency and his lavish, decadent and somewhat dark film lands somewhere between The Great Gatsby and Eyes Wide Shut.

PRADA UOMO FALL WINTER 2012

No, this is not a still from “Eastern Promises 2” or the upcoming blockbuster “Anna Karenina,” it’s the vision of iconic designer Miuccia Prada brought to life. For Prada’s Fall/Winter 2012 runway show, and now the campaign, the actors Gary Oldman, Jamie Bell, Garrett Hedlund & Willem Dafoe take center stage. It’s a significant departure from the campy and upbeat mood for Spring 2012 featuring actor Michael Pitt, and shows the terrific range of photographer David Sims, who shot both campaigns. The groundbreaking portraits are arresting, memorable and intriguing, yet through it all, the clothes are anything but lost. Here are 14 additional photographs that round out the beautiful portfolio: (more…)

PRADA UOMO SPRING SUMMER 2012

Michael Pitt stars in the new Prada campaign rolling out this week across the bigger March issues. Shot by photographer David Sims, the images are designed to look like portraits from the 1950’s. They work seamlessly with the women’s campaign and it’s good to see Pitt recast as a bright-eyed, young heart throb after his self destructive turn in Boardwalk Empire. (more…)

PRADA DONNA SPRING SUMMER 2012

 

Another perfect short film from Prada for the women’s spring collection.

THE NORTH FACE + JIMMY CHIN

 

This is retail branding at it’s absolute best. For The North Face’s first foray into national broadcast television they chose top mountaineer Jimmy Chin as the face of the brand. He recently discussed the partnership on his blog: “Earlier this year, The North Face came to Camp 4 Collective and asked us to put together a few ideas for a 30-second national broadcast commercial spot. It was The North Face’s first major push into national broadcast TV commercials. There was a lot of pressure to create something amazing, something that would speak to a broad general audience, but still remain authentic to the brand and its core community of climbers, skiers and mountaineers. I wrote out (more…)

GANT RUGGER + NOVH COLLABORATION

Collaborating with ‘real’ people who are influencers is a big trend amongst the more savvy retail brands out there. Shooting a model straight-up for a campaign is becoming somewhat passe, especially in menswear where the evolving tastes of shoppers now puts authenticity and uniqueness over pretty pictures. For a great example, take a look at this smart partnership between Gant Rugger and photographer Noah Emrich, or NOVH. Gant was approached by NOVH and gave him artistic license to shoot a group of hand-picked friends who mean something in the fashion world, from bloggers and writers to photographers and one fashion student – all of course wearing Gant and looking cool on the streets of New York. These are not just NOVH’s friends, they are digitally super-connected individuals who have now become spokesmodels for Gant – most likely for free. Or maybe they got to keep the clothes. Brilliant.  (more…)

THE ROOTS FOR JOHN VARVATOS

 

The Roots for John Varvatos, May 22, 2011. Awesome.

TOP CAMPAIGN: VARVATOS & THE ROOTS

This is one of the best menswear campaigns you’ll ever see. John Varvatos debuted his first collection back in 1999, and ever since, music has played a key role in the inspiration and designs of his clothing. Shot in black and white by Danny Cinch, the images capture The Roots while traveling as if on tour. The pictures invoke an old-school, Rolling Stones vibe and the clothes work perfectly in tandem with the musicians. Too often in fashion advertising, there is a serious disconnect between the celebrity featured and the clothes themselves – literally an unnatural fit. (more…)

SOCIAL MEDIA COMES ALIVE

 

This is one of the coolest and most innovative things I’ve seen in awhile. Meet “Marina,” a 25 foot tall robot blogger clad head to toe in the new Missoni for Target collection who tweets and takes pictures with her giant iPhone. Her Twitter handle reads: “I’m little Marina and I’m a real doll. That’s right, joints, hinges and all. And now, Target and Missoni have hired me to cover their new collection. Amazing!” She has a modest 812 followers, not bad (more…)

LANVIN FW 2011 VIDEO GOES OFF

 

Have you seen this video from Lanvin? It took off yesterday after Cathy Horyn of the New York Times gave it props via Twitter. I’m personally not a fan of Pitbull but this video is pretty damn good. The chorus is a rip off of one of my favorite songs growing up, when I first heard club music during a semester abroad in Paris in 1995 – “The Bomb” by the Bucketheads – a far (more…)

OLIVER SPENCER FALL/WINTER 2011

It’s become risky not to have a short film accompanying each collection if you’re a fashion designer. Expressing creativity and vision through clothing alone is a thing of the past as retail stores, websites, events, fashion presentations and now, short movies, define a complete, aspirational lifestyle. Take British designer Oliver Spencer’s latest video, a meandering (more…)

BURBERRY + GQ JAPAN

September editorials are arriving in force this month. GQ Japan includes a beautiful fall portfolio featuring Burberry Prorsum, shot by photographer Luc Coiffait, with model Bryton Munn. “Prorsum” translates to “Forward” in Latin and is the high-end line of the English luxury fashion house. Founded in 1856 by Thomas Burberry, the brand (more…)

MISSONI FOR TARGET

Missoni has partnered with Target on a limited edition collection available in stores from September 18th through October 22nd. Expect long lines and plenty of hype during fashion week as the Italian luxury brand generates exposure for the collection and for Margherita Missoni, the beautiful 28 year old heir (more…)

THE DOLCE & GABBANA FALL CAMPAIGN

Shot by Steven Klein, this season’s Dolce & Gabbana campaign is a bit more gritty, with mud on the ground, chipped, faded walls and a construction site in the background. It does add an air of authenticity to the shoot and the clothes certainly don’t suffer because of it. For more pics: (more…)

THE GUCCI FALL CAMPAIGN

Gucci’s Fall/Winter 2011 campaign shot by Mert Alas & Marcus Piggot, known for their incredible attention to detail and pursuit of perfection. “The difference between us and other photographers is that we care a lot about appearance,” says Alas. “We spend most of the time in the (more…)

THE FALL CAMPAIGNS: BOTTEGA VENETA

Keep an eye out this month as major fashion houses debut their new Fall/Winter 2011 advertising campaigns. It’s always interesting to see how and when each brand chooses to convey their message. Bottega Veneta collaborated with photographer Robert Polidori, who (more…)

THE BEST MEN’S CAMPAIGN OF SPRING 2011: BOTTEGA VENETA

Our top men’s ad for the Spring/Summer 2011 season goes to Bottega Veneta for this stunning photograph, shot by Alex Prager with model Santiago Montero.  It took a little digging to find it and says a lot about how large fashion houses select which publications to advertise in. We found this in the April 2011 issue of GQ UK and no where else.  Images that are a bit more creative and artsy tend to not (more…)

LOUIS VUITTON SS11 MENS CAMPAIGN

Impeccably shot by photographer Cedric Buchet.  We’ll take the sunglasses and the bag.

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