No word yet on when the Gi, a fold-able electric bike, will be available, but from the looks of it, it’s a winner. Incredibly lightweight, it easily folds to a manageable size with a simple flip action. It’s also loaded with cool tech features like an internal GPS hub that links to your apps and maps, and a lock you can control from your iPhone. It also runs 40 miles while on battery, not bad for when your legs get a bit tired and you just want to cruise about town.


And from a branding strategy, it’s smart that they’ve put together a well-designed website in advance of their Kickstarter campaign. Too often we receive links to Kickstarter efforts and it’s the first you’ve ever heard of a hopeful product. A good strategy is to create a teaser like the team at Gi has done with their press release, website and short video. Get people behind the effort before asking for dough.

Category: Tech, Travel.

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