California is a state with serious cache when it comes to product branding and exports. Baxter of Indiana? Just not the same. When you add beautiful design, perfect packaging and a great product, you end up with a hit like men’s grooming line Baxter of California. The company was launched in 1965 by Baxter Finley, a former NY ad exec who was frustrated by the lack of men’s grooming products on the market, so decided to start his own. If you’re looking to switch up your grooming routine and try something different, Baxter is well worth a look. For light hold and soft finish, go with the Cream Pomade, for firm hold, pliable texture go with the Hard Water Pomade, both $18. The shampoo that looks like you’ve capture the Pacific Ocean in a bottle goes for $14. Available at Baxter.

Category: Grooming.

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