Pitti Immagine Uomo kicked off on Tuesday, January 8th in Florence, Italy. This season marks the 83rd Pitti, which continues to grow in stature as brands eschew the major runway shows of New York, Milan and Paris, instead opting for presentations in a city known for it’s creativity, opulence, and rich history. The traditional fashion show seems a bit passe at the moment, unless you happen to score an invitation to Prada, with it’s ever-evolving grand themes, notable models, use of multimedia and thumping soundtracks. For Woolrich John Rich & Bros. this season focuses on two concepts: Town & Mountain. Some highlights shown above, including the Loden Arctic Parka, a perfectly tailored peacoat, and a trim turtleneck layered under a sport jacket that would look right at home in any winter ski town. More highlights:








Category: Events, Fashion, Retail.

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