THE ORIGINAL: HUDSON’S BAY COMPANY

 

 

As February’s fashion shows proved, the obsession with history and heritage in menswear remains strong, with the unfortunate side effect that many of the collections were hard to tell apart. You could have saved time and just lined up four or five and had them go directly one after the other. Professorial tweeds, preppy stripes, layers upon layers upon layers – has menswear become repetitive?

 

If there was a quest to find true authenticity, Hudson’s Bay Company, the oldest commercial corporation in North America, and one of the oldest in the world, would be the Holy Grail. The company was incorporated by English royal charter in 1670, and from its long-time headquarters at York Factory on Hudson Bay, controlled the fur trade throughout much of British-controlled North America for several centuries. You can see the evolution of their iconic logo below, which dropped the latin “Pro Pelle Cutem” – “A Skin for A Skin” for the modernized version. And for an in-depth look at the company, pick up this terrific book from Assouline, $75, available at Unionmade.


The Tundra Buggy Lodge, outfitted with Hudson’s Bay Company point blankets:

The colors of “The Bay,” as it’s affectionately known, can be found everywhere:

 

 


 

 

 

 

Category: Books, Fashion, Reports, Retail.

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