When it comes to branding beyond beautiful pictures, Louis Vuitton is one of the best at extending their vision through shorts films as commercials. Spend just a few minutes on their YouTube channel to view their ever expanding library. Sadly, commercial advertising in America is dominated by beer, talking ducks and Peyton Manning, and we rarely get to see interesting spots with higher artistic standards. And in the rare cases we do, like Brad Pitt’s now infamous Chanel No. 5 spot, they miss the mark.

“The Birth of Modern Luxury” is a clever look at the history of Louis Vuitton, and while not a commercial, it shows how a storied brand like Louis Vuitton can modernize while staying true to the their rich history and heritage. Watch their latest, “The Invitation,” for another example. Up to 13 million+ views, first published on November 15, 2012.


Category: Art, Entertainment, Fashion.

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