THE BEST MEN’S CAMPAIGN OF SPRING 2011: BOTTEGA VENETA

Our top men’s ad for the Spring/Summer 2011 season goes to Bottega Veneta for this stunning photograph, shot by Alex Prager with model Santiago Montero.  It took a little digging to find it and says a lot about how large fashion houses select which publications to advertise in. We found this in the April 2011 issue of GQ UK and no where else.  Images that are a bit more creative and artsy tend to not make it to the U.S. market, although this one so clearly works on a global level.  Titled “The Art of Collaboration,”  Bottega Veneta tapped LA-based artist Alex Prager to shoot bold color images inspired by cinematic pulp fiction, Alfred Hitchcock and David Lynch.  The reflection of an airplane in the model’s sunglasses gives an uncertainty to the scene, and takes the viewer off the page. But not before appreciating the chic weekend bag, relaxed luxury clothing and deep yellow, vintage car. A short story captured within one shot.  If you happen to know what type of car that is, please enlighten us.