STORE REBOUND: URBAN OUTFITTERS
Urban Outfitters has always been one step up from a Goodwill store when it came to men’s clothing, a good place for tee shirts, Converse All Stars and maybe a shot glass or cheap lamp shade. Men’s has been an after thought, with corduroys, their in-house brand “BDG” and mismatched Nike’s stashed in a basement complete with bad-lighting, cinder blocks and classic Donkey Kong video games.
A quick look at their latest catalog, shot at Glynwood Farms in Garrison, New York, and you can see that someone new has taken over, or is finally being heard. The Wayne’s World thing was cool for 1-2 years, not 10. The catalog and stores are packed with fun, inexpensive clothes, from a new collaboration with J. Press, the poor man’s J. Crew, to must haves, like wool camp socks from O’Hanlon Mills (2 for $20), sports jackets and scarfs and gloves. They now feature better brands, from Gant Rugger and Filson to J.Press and Lark & Wolff by Steven Alan. Just reading the copy under the J.Press items points to a new focus for Urban: “Founded in 1902 in New Haven, Connecticut by Jacobi Press, menswear label J.Press is iconic for its belief in quality above all else.” One wonders why they are partnering with Urban Outfitters?
Two thing to fix immediately: Their logo and the menu options on their website, I can’t remember the last time “Tops” was an option in menswear.
They finally took pictures of a camping trip that you’d actually like to go on.
[...] This post was mentioned on Twitter by Brett Fahlgren, Brett Fahlgren. Brett Fahlgren said: Post updated 11/26/2010 – Store Rebound: Urban Outfitters. Read it now at http://bit.ly/gQqlvr [...]
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[...] wrote about the desperate need of a new logo for Urban Outfitters in a previous post, maybe someone was listening? It’s an interesting, completely unique choice and a big [...]