This is one of the coolest and most innovative things I’ve seen in awhile. Meet “Marina,” a 25 foot tall robot blogger clad head to toe in the new Missoni for Target collection who tweets and takes pictures with her giant iPhone. Her Twitter handle reads: “I’m little Marina and I’m a real doll. That’s right, joints, hinges and all. And now, Target and Missoni have hired me to cover their new collection. Amazing!” She has a modest 812 followers, not bad for a walking and talking commercial. Marina will be placed in key spots throughout fashion week. Take Wednesday for example: You could find Marina sitting outside of The Standard Hotel in the afternoon then making an appearance at the launch party for Missoni or Target, above, where I tried to unsuccessfully give her a hug. I wasn’t very disappointed as I much preferred this other larger than life stunner:

Margherita Missoni, heiress to the Missoni fashion house stars in the Missoni for Target advertising campaign:


Category: Campaigns, Events, Fashion.


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