Cover: Shot by Richard Burbridge, Tim Lincecum of the San Francisco Giants, wearing his own hat and tee shirt.  Why you wouldn’t put him in something great, is a mystery.

Total Ad Pages: 74

Opening Spreads (in order): Louise Vuitton, Hermes, Calvin Klein Collection, Giorgio Armani, Bloomingdale’s, Tommy Hilfiger, Canali, Bergdorf Goodman, Jack Victor, Tallia Orange.

Biggest Category After Fashion: Watches (6)

Back Cover: Chanel

Best Section: “Remix” – A great blend of photography and short pieces, although we could do without the “Leopard Lace” trend.

Biggest Obsession: Rock Stars – From the “Face” grooming piece featuring The Strokes to the “Ballad of a Thin Man” story featuring skinny, (and wrinkled) “Godfathers of Glam:” Iggy Pop, Lou Reed, Nick Cave, Dave Gahan, Ray Davies, Brian Ferry and Michael Stipe.  Going black and white on this shoot was a good call.  The issue ends with a piece on Lil B titled “Back to Cali.”

Late to the Game: “Model Fight Club” – this story has been around forever.  New York Magazine reported on it way back in May of 2009.

Best Fashion:“Gangs of New York” – fashion you can relate to, shot on great looking guys.  The graphics and fonts could be spruced up a bit.

Worst Fashion: “Leaping Lapels” – Four guys described as “Laid Back Dudes” – jump around LA looking anything but.  The jumping in the air thing should be reserved for an in-studio shoot for Vogue, and even then it can be painful.  Whether they’re hopped up on energy drinks, taking part in a Ken Kesey’s acid test reunion or just high on life, the fashion and clothing gets lost.

Best Article: “Expatriate Games” – fascinating story on Josh Winters by Josh Winters.

Overall Thoughts: The issue speaks to a narrow group of men, we’re unsure who they are.  Fashion insiders? Rockers? West coast surfers? Quite possibly editors, wanting to be edgy.  You can only wonder what Miuccia Prada’s reaction would be upon seeing Iggy Pop twisted up in one of her incredible suits.  Probably appreciation, as she is a patron of the art world and gets it, but you still have to wonder.



Category: Fashion, Magazines, Reviews.


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