Missoni has partnered with Target on a limited edition collection available in stores from September 18th through October 22nd. Expect long lines and plenty of hype during fashion week as the Italian luxury brand generates exposure for the collection and for Margherita Missoni, the beautiful 28 year old heir to the Missoni empire featured in the print ads. The marketing and advertising push will be significant, with a 20-page insert in the September issue of Vogue, along with ads in Vogue Italia, the first time Target has advertised outside of the U.S. For a more complete look at the launch, you can read Monday’s article from the New York Times.


Category: Beauty, Campaigns, Fashion.

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