GQ and star photographer Ben Watts took over Milk Studios recently for a party celebrating the World Cup. Watts’ signature style of featuring beautiful models having the time of their lives in far off destinations looks like a smoking hot travel journal – enviable getaways that happen only in print. Milk Studios sits firmly at the center of the action, led by Mazdack Rassi, a talented creative who happens to be one of the nicest guys in an industry not really known for warmth and generosity. It’s refreshing, and that energy flows into everything Milk does, the parties, the big name events, the off-Broadway BBQ’s. The line of celebrities, models and fashion insiders in attendance points to what a bang up job editor-in-chief Jim Nelson has done with GQ over the past twelve years. And a special mention goes out to the DJ, Zen Freeman, for his uplifting, house-heavy set that matched the warmth in the room. It also didn’t hurt that many of the actual models featured in the portfolio were in attendance, or that the bartenders donned only soccer shorts and painted Brazilian flags on their chests. For more pictures of the event by Watts himself, check out the #whatsupRio hashtag on Twitter.


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