GILLETTE + FASHION

If you haven’t noticed, men’s grooming powerhouse Gillette has been quietly making inroads this past week amongst industry creatives and top designers. It’s a smart move for a brand that has primarily used celebrity athletes to define it’s public image. Coinciding with the launch of their new Prostyler, Gillette is a lead sponsor of the MADE fashion shows at Milk Studios, directly supporting 10 established, and up-and-coming designers: Tim Hamilton, Anthony Azzuolo, Carlos Campos, Simon Spurr, Assembly, Public School, Oumlil, Number: Lab, Patrik Ervell and Band of Outsiders. It’s a big shift for Gillette and shows how much confidence they have in the Prostyler, a product that has both an electric trimmer for styling and a traditional 5 blade attachment for wet shaving. Their national ad campaign is also refreshingly and decidedly different, featuring Gael Garcia Bernal, Adrian Brody and Andre 3000 looking super stylish and laid back.

The importance of menswear within the fashion industry as a whole cannot be questioned. What was largely an after thought during fashion week as little as a decade ago, has become a creative jugernaut, and it’s exciting to see Milk Studios and Gillette directly fund and support emerging talent. In no other city in the world do young designers have the opportunities that are present here in New York.

Perhaps the most interesting element of the week was last Friday’s Parsons panel discussion moderated by Simon Collins, dean of fashion, which centered on menswear and grooming for the first time. Designer Richard Chai, hockey player/fashionisto Sean Avery, L’Officiel Hommes Editor-in-chief Timotee Verecchia and actor/hip hop artist Common discussed everything from what it means to be considered a true ‘designer,’ grooming as a key part of their style and what they choose to wear to their most important events. (Richard Chai hates suits). More insights in a later post, but the overall picture emerging from 14th street this week was very encouraging.

Category: Events, Fashion, Grooming, Retail.

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