ESQUIRE AUGUST 2011

A closer look at the August 2011 issue of Esquire:

Cover: Actor Daniel Craig shot by photographer Nigel Parry, wearing a Ralph Lauren Purple Label shirt and sweater, Scotch & Soda jeans, Ralph Lauren boots and Omega watch. Being on the cover of a major magazine is huge PR for these labels, especially a lesser known like Scotch & Soda.

Total Ad Pages: 40

Biggest Advertiser: Cosmopolitan Hotel Las Vegas – 4 pages

Fashion Advertisers: Spreads: JC Penney, Emporio Armani, Lincs, Joseph Abboud. Back cover: Ermenegildo Zegna

The Rest: Ray Ban, Dolce & Gabbana Light Blue, Tag Heuer, Breitling, HTC T-Mobile, Samsung, Toshiba, Bose, Amazon Kindle, Fidelity, Mastercard, Stub Hub (who knew they advertised), Renaissance Hotels, Patron (2), Heineken, Tanqueray (accompanied by a small book “A Man’s Guide to Taking Care of Himself”), Mercedes, Buick, Lincoln, Infiniti, Top Gear,  Gillette, Nivea, GNC

Best Up Front Editorial: Designer profile of Sam Shipley and Jeff Halmos, Shipley & Halmos

Best Fashion: The issue feels light on fashion, with only 13 dedicated pages and one pure fashion story featuring Dominic Cooper. So we’ll have to give it to the Cooper story. The issue feels more like a general interest magazine, most likely an intentional shift and a reflection of the magazines appeal to such a diverse collection of advertisers.

Best Non Fashion: Esquire’s “Very Specific Guide to the Great Outdoors”

Biggest Need of an Upgrade: Despite the fantastic cover, the overall design in-book feels a bit jumbled, in particular the fonts. Each page seems to stand on it’s own without a common thread to tie it all together. The exception would be the Great Outdoors story, a really cool piece that draws upon vintage travel posters for inspiration.

Category: Fashion, Magazines, Reviews.

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