DOCKERS X GQ
I recently worked on this project for Dockers in conjunction with GQ Publishing. They came to us with the goal of helping get the word out on the launch of their new On-the-Go khaki, a big initiative featuring a roomier silhouette with several cool details. Rather than the traditional method of shooting product on a model in a controlled studio environment, we decided to make it more a lifestyle piece, using Brooklyn as a backdrop. By picking interesting locations our video became less of a traditional commercial and more about people, places and environments.
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