I like how this website from Swedish glove maker Hestra seamlessly blends their rich history with an innovative and well designed layout. Their branding is just about pitch-perfect, including the beautiful photograph and authentic looking logo that makes you want to drop everything and go skiing – after buying a pair of gloves first. The graphic color bars to the left are particularly strong and make navigation simple – a critical aspect when marketing to men. There is nothing more perilous than creating layers that have to be sorted through to land on actual product.


Category: Best of, Fashion.

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