“Fjällräven” means arctic fox in Swedish, so it’s no surprise that this cold weather brand founded 50 years ago by Åke Nordin makes some of the finest parkas and mountain gear out there. And when it comes to testing their products, those ever-practical Swedes decided to keep it real by creating an educational video on how to build a campfire during winter.



If you’re in the market for a great backpack, look no further than the Vintage 20L, a retro top-loading design with a modern carrying back-panel of mesh keeping the load stable and your back comfortably dry. Available in a variety of colors but khaki gets our nod, $120. The Yupik Parka, $499, protects against the wind and rain while Supreme Micro Loft padding insulates from very low temperatures. And we like that the detachable hood is lined with a warm synthetic fur trim vs. the real thing.

Category: Best of, Fashion, Retail.

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