Brooklyn’s Mast Brothers Chocolate is a great example of how stunning branding and an intelligent marketing strategy can allow one small company to sprint past a very crowded field in a short time. After only six years in the business, Michael and Rick Nast’s ‘crafted’ chocolate is one of the hippest brands in Brooklyn. And if you can emerge a winner in New York’s most jaded borough, rapid expansion is assured – if you want it (it’s cooler not to). You can find their eye-catching bars of uniquely blended chocolate in some of New York’s best stores, and they’ve collaborated with several top companies, from Anderson Almonds & Freddy Guys Hazelnuts to Maine Sea Salt and Crown Maple Syrup. Yes, the chocolate is incredible, but it’s the artful, decorative, heavy weight paper packaging in endless colors and patterns that captures the eye in the first place. By uniquely wrapping each bar, and not just changing the text identifying the blend, it makes buying a handful feel less decadent. Individually “gift” wrapping a product, not a new idea, but smart.

A few examples of their work:


Category: Eat/Drink.

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