DISRUPTION STORIES

The choice of coffee table books in an office lobby can often serve as a precursor of what to expect in a big upcoming meeting. Or at the very least, give you a hint of what that company wants to embody. At a recent meeting at PR juggernaut Porter Novelli, these two massive books welcomed visitors upon arrival: Disruption Stories and The Phaidon Atlas of Contemporary World Architecture. Disruption Stories is a thought-provoking, intelligent overview of successful advertising campaigns by the famed agency TBWA. First published in 2005, it’s a rare and hard to find book but worth tracking down if you enjoy branding case studies, including an in-depth look at the turn around of Apple in the 1980’s. If I have a fancy office someday I’ll lean more towards Where’s Waldo or Tin Tin.

 

Category: Art, Books.

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